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Experience design for integrations and brand transitions

Experience design for integrations and brand transitionsExperience design for integrations and brand transitionsExperience design for integrations and brand transitions

Experience design for integrations and brand transitions

Experience design for integrations and brand transitionsExperience design for integrations and brand transitionsExperience design for integrations and brand transitions

Protect your clients, employees, partners, investors - and ultimately, your revenue - from the disruptive effects of change.

The Need

Companies spend more than $2 trillion on acquisitions every year, yet the M&A failure rate is between 70% and 90%.  (Communications in mergers: The glue that holds everything together)

 Why? Siloed integration planning and insufficient communication are two of the most common culprits.  (The Big Idea: The New M&A Playbook)


Our Services

Customer Experience (CX) Design

Customer Experience (CX) Design

Customer Experience (CX) Design

We redesign customer journeys to boost satisfaction and loyalty, especially during times of change.

Employee Experience (EX) Design

Customer Experience (CX) Design

Customer Experience (CX) Design

We develop strategies to keep your workforce

informed, engaged, and motivated, fostering a positive internal culture.

Service Design

User Experience (UX) Design

User Experience (UX) Design

We optimize service delivery processes to ensure efficiency and high standards during organizational changes.

User Experience (UX) Design

User Experience (UX) Design

User Experience (UX) Design

We enhance digital interactions to ensure they are intuitive and user-friendly while adapting to evolving customer needs.

Why Choose Lifeline?

Led by a seasoned transformation expert and brand strategist with over 25 years of hands-on experience in corporate branding, marketing, and experience design, Lifeline Brand Management is a literal lifeline to ensure your integration succeeds with minimal disruption. Career highlights include spearheading numerous mergers and acquisitions, product launches, brand architecture initiatives, and marketing communication strategies for UnitedHealth Group, Optum, Carlson Wagonlit Travel, Wells Fargo, Hanley Wood, and Northwest Airlines. 

Contact Us

To find out more, shoot us an email

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WHY EXPERIENCE DESIGN FOR BUSINESS TRANFORMATIONS?

When companies merge, acquire, or transform it is common to create detailed change management plans within each department and bring those plans together into a master transformation plan. 


However, without effectively managing the change experience for key stakeholders, companies risk losing customers, employees, partners, investors, and, ultimately, revenue 


Transformation experience design outlines how changes impact your stakeholder audiences to help align change activity across departments and communicate what’s changing, why, when, and how. Managing the experience of change for your key shareholders helps you set expectations and avoid common and costly mistakes that drive employees and businesses away.  


The problem is the team members who “own” the stakeholder experiences in your company are 1) busy doing their day jobs and, 2) planning for and executing transformation. They have no time (and, sometimes no experience) to focus on stakeholder experience design. That’s where Lifeline Brand Management can help.  

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