Mergers, acquisitions, and business transformations are high-stakes moves. Without the right strategy, misalignment and poor communication can cost you clients, employees, and revenue. Lifeline Brand Management helps ensure a smooth transition—so your business not only withstands change but thrives because of it.
Services
Expert Transition Leadership
Successful business transformations require a strategic leader—a 'Pied Piper'—to guide people through change. I help organizations transition effectively, ensuring alignment, engagement, and long-term success by:
- Crafting strategic positioning and journey mapping for clarity and direction
- Aligning change activities to prevent surprises and maintain stability
- Developing effective stakeholder communication to foster trust and engagement
what is Lifeline?
Led by a seasoned transformation expert and brand strategist with over 25 years of hands-on experience in corporate branding, marketing, communications, and experience design, Lifeline Brand Management is a literal lifeline to ensure your transformation succeeds with minimal disruption. Career highlights include spearheading numerous mergers and acquisitions, product launches, brand architecture initiatives, and marketing communication strategies for UnitedHealth Group, Optum, Carlson Wagonlit Travel, Wells Fargo, Hanley Wood, and Northwest Airlines.